The Giraffe versus the Dinosaurs
The theory of evolution says that the species that survives and thrives is not the strongest but the most adaptable to change. When grasslands started vanishing, giraffes started eating tree leaves, which explains their long necks. The giraffe, although less powerful than the dinosaurs, managed to adapt to changing conditions. An inability to adapt explains why the Dinosaurs became extinct. In India, the distribution business has shifted gradually but surely towards a more solution based approach. Clients do not want to buy products but they want to buy solutions that are relevant to their medium and long term goals. That is the new approach to distribution of financial products.
At Niftal we look at distribution as providing solutions to clients. Today, clients have a variety of goals that require wealth creation over the longer term. Clients need to blend return maximization, risk minimization, liquidity and tax efficiency into their financial plans. That is why the Niftal approach is built around these 5 pillars that define our strategy.
Our Distribution Commitment
At Niftal we don’t sell products; we offer solutions that are consistent with your goals. It is all about making the client the nucleus of the solutions. Here is how we approach distribution of financial products.
- 1.
Strong accent on research capabilities to mine and understand the entire product spectrum in the market in an in-depth manner.
- 2.
We begin with your goal in mind and then work backwards to fit the best financial products as a solution for achieving the goal.
- 3.
We adopt a four-pronged approach to financial solutions which covers return maximization, risk minimization, liquidity optimization and tax efficiency.
- 4.
We approach solutions by leveraging equities for long term wealth creation and debt funds for providing stability, regular flows and diversification to the portfolio.
- 5.
Our financial solutions are predominantly mutual funds based, since we see them as the best instruments to offer wholesome financial solutions
- 6.
Since the mutual fund segment offers a plethora of funds and schemes on offer, an incisive research approach at Niftal helps the client to strait jacket each scheme into need buckets and offers the best solution to the client.
The Niftal Advantage - The Niftal edge in distribution of financial products stems from the following key factors
The Niftal edge in distribution of financial products stems from the following key factors
A focus on the client as the nucleus and the financial solution as the approach to buying the right kind of financial products.
A research driven approach to evaluating the plethora of mutual fund products in the market based on a very fine-tuned risk-return matrix.
Use of intelligent algorithms to organize data and match it with goals to create a compelling financial solution that is unique only to you.
Aggressive use of artificial intelligence based on big data to provide solutions that are dispassionate yet backed by analytical expertise.
A dialectic 3-step process to identify the right mutual funds and a 13-step filtration process to pigeon hole the right solutions to your needs.